Based in Shenzhen

Bridging China and the Global Market

I help companies navigate China's ecosystem, design for cross-cultural markets, and build lasting bridges between East and West. From Google to building cities in Africa β€” I operate where worlds collide.

Portrait Photo
Shenzhen, China
Work Photo
Previously at & Featured in

Where Design Meets Strategy

A unique blend of design thinking, operational excellence, and deep cultural fluency across three continents.

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China Market Entry

Strategic guidance for companies entering the Chinese market. From cultural positioning to ecosystem navigation and partnership development.

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Cross-Cultural Design

UX/UI and product design that resonates across cultures. Building interfaces and experiences that work in both Eastern and Western contexts.

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Urban & Tech Strategy

Advisory at the intersection of technology, urban development, and community building. From Shenzhen's tech districts to Lagos' digital zones.

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Shenzhen as Home Base

Currently based in Shenzhen β€” China's Silicon Valley. I'm deeply embedded in the ecosystem that produces the world's hardware, the apps that define mobile-first, and the urban innovations that will shape the next century.

This isn't tourism. It's immersion. I understand what makes Chinese tech companies move fast, how decisions get made, and what Western companies consistently get wrong when entering this market.

6+
Months in Shenzhen
深圳
Cultural Fluency
"The future is being built in Shenzhen and Lagos simultaneously. I'm one of the few people who operate in both."

β€” On bridging emerging markets

How I Can Help

Strategic engagements for companies serious about cross-cultural success.

01

China Strategy Advisory

For companies entering or expanding in China. Deep-dive sessions on market dynamics, cultural positioning, and partnership strategy.

  • Market entry assessment
  • Cultural positioning strategy
  • Ecosystem mapping & introductions
  • Ongoing advisory retainer
02

Cross-Cultural Product Design

Design consulting for products that need to work across Eastern and Western markets without losing their soul.

  • UX/UI localization strategy
  • Cross-cultural user research
  • Design system adaptation
  • Product-market fit assessment
03

Speaking & Workshops

Keynotes and workshops on navigating China, cross-cultural design, and building in emerging markets.

  • Conference keynotes
  • Executive team workshops
  • Design team training
  • Investor education sessions
04

Africa-China Corridor

Unique expertise bridging two of the world's fastest-growing markets. Strategic guidance on the Africa-China business axis.

  • Market opportunity mapping
  • Cross-continental partnerships
  • Investment thesis development
  • Operational strategy

The Journey Here

Now

Based in Shenzhen

Deep immersion in China's tech capital. Building bridges, advising companies, and documenting the journey.

China
2023–Present

Co-Founder & COO, Itana

Building Africa's first Digital Special Economic Zone in Nigeria. Leading operations for a 30,000 sqm eco-friendly tech district in Lagos.

Africa
Prior

Founder, Socialhaus / Solei

Created urban living rooms for cities. 100+ events curating meaningful conversations over tea. Thousands of connections made.

Community
Prior

Web Experiences Designer, Google

Crafted digital interfaces at scale. Product marketing and design across hardware, software, and media content ecosystems.

Design
UCLA

Bachelor of Arts

University of California, Los Angeles. Interdisciplinary foundation across design, technology, and culture.

Education

Ready to Bridge East and West?

Whether you're entering China, designing for global markets, or exploring the Africa-China corridor β€” let's find out how I can help.